Insurance Companies Use Animals in TV Ads: Now, Lawyers Do Too
Insurance Companies Use Animals in TV Ads: Now, Lawyers Do Too
The global advertising market has been valued at $590.3 Billion in 2021 and the market is expected to grow at a CAGR of 5.2% until 2027 when it will reach a value of $792.7 Billion. Digital advertising has become the norm and this has led to a shift in the ways that advertisers create their campaigns.
Due to the high prevalence of mobile devices, mobile advertising has grown considerably in recent years. This is a factor which is expected to drive market growth over the next five years. A world with more digital marketing means more audiovisual content which can grab attention and be consumed rapidly.
The world is continuing to spend more and more on entertainment and media. This is indicative of the accompanying rise in the capacity for consumers to spend and acquire more mechanisms to consume advertising. Advertising firms themselves are also advertising constantly as this is a necessity in the modern business environment.
There are certain factors which make mobile advertising appealing for marketing. These include: convenience, cost-effectiveness and the ability to target very specific groups of people for marketing. A continuing growth of the digital advertising space is another factor which is contributing to the overall growth of the market.
Insurance Companies are known for their use of a variety of different elements in their advertisements to keep viewers interested. One of the techniques which they use is featuring animals in their advertising. In opposition to this is law firm commercials, these tend to be straightforward without the same level of emphasis placed on grabbing the attention of the viewer.
However this advert produced by Brantley Davis provides an entertaining legal advert without the need to involve live animals. This device is used as a means of emphasizing the message of the advertisement. “For a large segment of our blue collar target market, smart phones have become the new PCs,” commented Brantley Davis, President of Brantley Davis Ad Agency. “That’s why we craft our law firm marketing with diminutive mobile phone screens in mind. It’s the smart call when it comes to scoring impact with legal advertising.”
The Brantley Davis Ad Agency
The Brantley Davis Ad Agency, also known as BDAA, is an advertising firm specializing in creating high quality advertising for law firms across the US. The agency is staffed by a collection of experienced advertising professionals across a number of different fields.
They are committed to the objective of increasing the standard of legal advertising and in order to set the standard they use intelligent, marketing-oriented thinking and professional cinematography. Brantley Davis is regarded as having drastically altered the nature of legal advertising for the better through their usage of various marketing techniques and strategies.
BDAA is based in Washington DC and the agency was founded by Brantley Davis. Davis is a writer who has won numerous awards for his work over his career. He has a great deal of experience with a number of different target audiences and has chosen to hone his skill with legal advertising.
His advertisements have been written about thousands of times and they have had significant effects on the US. They have led to presidential executive orders, assisted in the passing of major federal legislation and helped build personal injury law firms.
Television adverts specifically and audiovisual adverts in general are what Brantly Davis specialize in to grab the attention of the legal community. The advertisements are produced with a focus on two important features: quality and entertainment.
The team at Brantley Davis are aware of the impact which well crafted advertisements can have on people and the potential for return which this provides. This is why many law firms from across the entire country trust Brantley Davis to produce their television commercials.
On top of their skill in creating successful advertisements, Brantley Davis also knows how to position an advertisement in the right place and at the right time. They use their considerable experience of over 30 years to investigate, negotiate and purchase the best possible media buys for their clients.
This ensures that the right ad reaches the right people and that a well-crafted commercial is not in the position where it never gets seen. They also understand the frequency of when commercials should be aired to provide their clients with the most eyeballs at the right times. This has the potential to ensure that the target audience of the advertisement is reached and that money is not wasted.
Is Your Law Firm’s Advertising Agency Making You Money? Do They Know?
The scary part is many personal injury law firms don’t know. Maybe even more alarming, neither do their advertising agencies. Time after time, Brantley Davis takes over the marketing of a personal injury law firm and finds they’re unable to tell us:
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How many new case calls they receive every month. No historical data.
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How many cases they’re generating each month. No historical data.
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Average case revenue by case type (BTW-we see $8,000/case around the country.)
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Advertising cost per case. (Depends on the market but $500-$2,000/PI case, you’re ok.)
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Ad source (Always difficult because we’re relying on client to self analyze motivation.)
Putting aside the fact that as marketers, at Brantley Davis Ad Agency we're naturally curious about cause and effect, and not only want to know why a marketing tactic worked but also if it’s profitably driving cases, how can a law firm maximize profits without any solid metrics? It’s akin to driving blind. Worse, how can the ad agency charged with marketing a personal injury law firm know whether their tactics are effective? The answer is, the ad agency can’t know without the data. And they’re betraying their client’s trust by not holding themselves and their results accountable.
So, the next time you meet with your law firm ad agency, look them straight in the eye, and ask them if they’re making you money. If an awkward silence follows, or your account executive begins stammering and can’t quite form complete sentences, you’ll have your answer. And you should chat with a few other ad agencies, preferably ones that are renowned for making their clients money. After all, you work hard to generate money for your personal injury clients. Shouldn’t your ad agency do the same for you?