Producing TV ads can help law firms reach new audiences, boost customer engagement, and demonstrate their expertise. But what does it take to plan a successful law firm video production shoot? The guide below will provide an overview of the process and offer tips for creating a high-quality video. But before exploring the characteristics of all that goes into a great TV shoot, we talked to Brantley Davis, president of Brantley Davis Ad Agency. He’s produced more than 10,000 TV spots and been involved in literally thousands of TVs shoots.  Davis says preparing to shoot TV ads is kind of like preparing for court.  

   “There’s nothing better than a well prepared attorney, and nothing worse than one who isn’t.  The same is true for a TV shoot. Every aspect of the production should be meticulously prepared and considered.  From wardrobe details to how a lawyer should hold their hands as they’re speaking and even appropriate inflection on each line.  Take care of the details before the TV shoot and afterwards you’ll have a great product.”

Introduction to Video Production for Law Firms

Video production for law firms is a powerful way to communicate with potential clients, demonstrate expertise, and promote services. Video is one of the most engaging forms of media and can be used to convey complex concepts in a way that is easy to understand. It’s also an excellent tool for highlighting the unique qualities of a law firm, such as its culture, values, and services.

What is Law Firm Video Production?

Law firm video production is the process of creating a video that showcases a law firm’s services and expertise. The video can be used to introduce the firm to potential clients, explain complex legal concepts, or even provide guidance on how to navigate the legal system. It’s important to keep in mind that this video will represent the law firm, so it’s essential to create a professional and informative product.

Benefits of Law Firm Video Production

There are numerous benefits to creating a video for a law firm, including:

  • Enhancing the firm’s online presence by reaching a larger audience.
  • Increasing client engagement, as videos can be more engaging than text.
  • Helping potential clients understand complex legal concepts.
  • Establishing the firm’s expertise and credibility.
  • Boosting visibility on social media platforms.
  • Establishing connections with potential clients.

Steps to Planning a Law Firm Video Production Shoot

Planning a professional TV shoot takes time and effort, but it’s essential for creating a high-quality product. Here are the steps for planning a law firm video production shoot:

Define your goals and objectives

Before you begin planning your shoot, it’s important to define your goals and objectives. This will help you create a plan that is tailored to the needs of your law firm. Some questions to consider include:

  1. What is the purpose of the video?
  2. Who is the target audience?
  3. What message do you want to convey?
  4. What tone do you want to use?

Develop a storyboard

Once you have identified your goals and objectives, the next step is to create a storyboard. A storyboard is a visual representation of the video’s structure, which includes shot descriptions, dialogue, and transitions. This will help you organize your ideas and ensure a cohesive video.

Cast your actors

The next step is to cast your actors. If you’re creating a video that features a lawyer or other legal professional, it’s important to choose someone who is knowledgeable and experienced in the field. You can also consider hiring actors for certain roles, such as client testimonials or other scripted scenes.

Secure your locations

The next step is to secure your locations. Depending on the type of video you’re creating, you may need to rent a studio or secure public locations. It’s important to consider the type of lighting, sound, and other factors that will affect the quality of your video.

Hire a crew

Depending on the complexity of your video, you may need to hire a crew to help with the production. This may include a director, cinematographer, sound engineer, production assistants, and more. Be sure to research the crew members and make sure they have the necessary experience and skills.

Gather your equipment

Once you have secured a crew, the next step is to gather your equipment. This includes cameras, lights, sound equipment, and any other necessary items. You may need to rent some of this equipment, so make sure to budget accordingly.

Plan the shoot

Now it’s time to plan the actual shoot. This includes scheduling the shoot days, setting up the locations, and determining the shots you want to capture. It’s important to be organized and efficient during this stage, as this will ensure a successful video production.

Shoot the video

Once you have planned the shoot, it’s time to actually shoot the video. This is the most critical step in the production process, so it’s important to be prepared and organized. Have a plan for how you want to capture the shots and be sure to follow it.

Post-production and Editing Tips

Once the video is shot, it’s time to move onto post-production and editing. This is the time to create a cohesive and professional product. Here are a few tips to keep in mind during this process:

  • Make sure the video has a clear structure and narrative.
  • Focus on the quality of the audio and visuals.
  • Add graphics and animations to enhance the video.
  • Pay attention to the details and make sure everything looks professional.

Finalizing Your Video

Once the post-production and editing is complete, the next step is to finalize your video. This includes exporting the video in the correct format, uploading it to your website, and adding captions. Once the video is finalized, you’re ready to share it with the world!

What to Look for When Hiring a Law Firm Video Production Company

If you’re considering hiring a law firm video production company, here are a few things to look for:

  • Experience and expertise: Make sure the company has a proven track record of producing high-quality videos for law firms.
  • Professional equipment: The company should have access to the latest video production equipment, such as cameras and lighting.
  • Creative vision: The company should be able to suggest creative ideas to make your video stand out.
  • Flexibility: The company should be able to accommodate your schedule and budget.


Creating a law firm video production shoot can be a time-consuming and complex process. But with the right planning and preparation, you can create  high-quality videos that will help you reach new audiences, engage potential clients, and demonstrate your expertise. Follow the steps outlined in this guide and you’ll be well on your way to creating a professional video for your law firm.