Davis Difference

The little things make a big difference when it comes to gorgeous advertising. The care and attention given to lighting, directing talent, the right inflection, a camera move, just enough makeup and face filter. It all adds up. That’s why Brantley Davis is meticulous when it comes to details. Because we’re not just collecting paychecks, we’re creating breathtaking advertising to cultivate brands, wow audiences and deliver results our law firm partners expect and deserve. In short, this is our passion. We love what we do. Here are 10 reasons why your law firm ads will look better with Brantley.

Brantley Davis directs all attorney and talent performances on every shoot. He’s been doing it for fifteen years. Every inflection and facial expression is planned and scrutinized.

Our producers pick the best takes. We don’t simply turn the footage over to editors who have been known on occasion to simply use the first take versus culling through footage looking for the one with magic.

Our DPs have been shooting TV for 20+ years. Many shoot major motion pictures in addition to TV commercials. They have an eye for beauty, pristine lighting and the details. We don’t tolerate pancake makeup, bad green screen lighting, soft focus etc.

Face filters, masks, color correcting, Photoshop etc. There are an endless array of options in post production and at Brantley Davis, we leverage all of them to make our clients look their best. Because that’s what they deserve.

Music is an afterthought in most lawyer TV ads, but not here. We estimate that 40% of the impact of a TV ad can be attributed to music. Consider the impact music has in the movies you see. There’s a reason major motion picture producers put so much time and effort into soundtracks. Here's an example of an ad greatly enhanced by a dramatic soundtrack.

Consumer perceptions of what a winning law firm should like are shaped by TV shows and movies. The bar is high. That’s why we select locations for attorney broll shoots that fulfill consumer’s romantic notion of what a successful law firm looks like. Some ad agencies disagree with us, contending the shots are tight so the backdrop doesn’t matter. We wholeheartedly disagree.

Because we produce so many TV ads each year, we know which actors can act and look great on camera. We also require Iphone auditions before every shoot, even if we’ve worked with the talent previously. That can make a big difference in the credibility of your ads.

At Brantley Davis, the ad is the last thing we do. First, we take the time to understand the target audience and their hot buttons, along with the competitive environment. That’s why we ask the important marketing questions upfront before starting on ads. Because the answers to those questions serve as the basis for a successful marketing campaign. We’ve also transferred proven strategies from other industries like fast food and automotive to law firm marketing.

Based on thirty years experience as well as primary quantitative and qualitative research, Brantley Davis knows what motivates PI lawyer clients. That’s why all concepts are formed around specific themes proven to motivate the target market.

A clever turn of phrase, a double entendre, snappy word play. Playful copy is entertaining, sparks the audience and makes your law firm brand look smart, like you. That’s why you’ll find snappy copy in all Brantley Davis ads. To quote Aldous Huxley, Brave New World, “Words are like X-rays if you use them properly-they’ll go through anything.”